Thursday, February 21, 2019

Brand Project #2- The North Face

https://docs.google.com/presentation/d/1-LJHWE7PRjgIf48sHJObwrlxaympYtNJ9vLQTOZBGcs/edit?usp=sharing

How will the consumer benefit from The North Face Company?
-      Financial- 
o  offers coupons and promo codes for stores, outlets and thenorthface.com, directly through email or through customer service representatives 
-      VIPeak Rewards Program
-      Free Shipping & returns
-      Seasonal Sales
-      Strategic
o  Aims to cater to a certain demographic of people, typically hikers, snowboarders, skiers and runners
-      Personal
o  Lifetime warranty 
How does The North Face Benefit the world?
-      Financial Benefits
-      Strategic Benefits 
o  Renewed Products, Responsible Cotton, climate change, Conservation 
-      Personal Benefits


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What's this course all about?

COM 220 Intro to Strategic Advertising Prerequisites Eng 117, sophomore standing Instructor: Adam Ritter Office: LT 112 Phone ext: 61...