Brand Project #3- Stella McCartney

https://docs.google.com/presentation/d/1rjdS6Kr4DwOudvYrY78rCpgNOH5J9nXvfSXlRPMGkx4/edit?usp=sharing

Earned Media:

• Publicity
• Celebrities seen wearing the brand
• Ex: Stella McCartney generated $2 Million after being mentioned and tagged in Instagram posts after the royal wedding
• Pictures posted on social media of people wearing the clothing
• https://www.wmagazine.com/story/givenchy-stella-mccartney-made-millions-off-royal-wedding
• Social media influencers

Shared Media:

• Partnerships
• The RealReal
• https://www.prnewswire.com/news-releases/the-realreal-and-stella-mccartney-strengthen-partnership-300764137.html
• Bolt Threads
• https://www.stellamccartney.com/experience/en/press-room/stella-mccartney-and-bolt-threads-announce-a-new-partnership-focused-on-sustainable-fashion-and-luxury-materials-development/
• Collaborations
• Stella McCartney has done a numerous amount of collaborations
• Some of the most famous are:
• Adidas
• Ethical Trading Initiative
• Wildlife Works
• Many of her collaborations are with companies that have some sort of meaning to her
• Stella McCartney is a vegetarian and does not use leather, skin, fur, or feathers.  It makes sense as to why she would do a collaboration with Wildlife Works.
• Social Media:
• Instagram, Twitter, Facebook

Owned Media:

• Website
• They have a very clean cut and simple website
• Color scheme is consistent throughout and very pleasing to the eye
• Customers can easily navigate the website using the webmap present upon first logging on
• Divided into:
• Women
• Men
• Kids
• Bags
• Shoes
• Adidas
• Packaging
• Packaging that allows the customer to identify their brand
• Logo always present

Planned Media:

• Advertising
• Television
• Commercials
• Magazines
• Websites
• Social media

https://docs.google.com/presentation/d/1rjdS6Kr4DwOudvYrY78rCpgNOH5J9nXvfSXlRPMGkx4/edit?usp=sharing