Brand Project 4
Netflix: Creative Brief
By: Mackenzie Mulhern, Cameron Kennedy & Claudia Neddermann,
Link to Presentation: https://docs.google.com/presentation/d/1SVmu_6zEMrXLNI0WQziCIuGqguEmk7jzL0gHJoV3B2E/edit?usp=sharing
Communication Objective
TO CONNECT “EVERYONE” WHILE STREAMING ENTERTAINING MEDIA (TV, MOVIES, ORIGINALS) FOR AN AD FREE EXPERIENCE
Target
Anyone (with internet access) who watches TV
· Children
· Millennials
· Adults
· Elderly
· international viewers
Support
- WHY WATCH AD WHEN YOU CAN ENJOY...
- EXPLOSIVE DRAMA
- EXCUSIVE ORIGINALS
- MOVIE MARATHON
- CUSTOMIZED FAVORITES
- "IT'S BRILLIANT"
- COLLECTIVE OF SHOWS EVERYONE CAN ENJOY
Brand Character
The innovative, ad-free streaming service
Tone
- Family friendly
(certain shows can be block for children by parents, and there is an entire section of tv and movies for families to watch together)
- Innovative
(first of its kind and now dominates online streaming)
- Accessible
(available on multiple devices, easy to use)
- Inclusive
(content that represents a great variety of people)
- Uniting
(brings people together on common topics and encourages people to be together)
- Anticipation
(builds hype for the release of new series)
- Stimulating
(vivid colors in tv and shows that promotes bingeing)
- Influential
(starts conversation about hard topics, brings light to overlooked subjects to its vast audience)
Single Minded Proposition
Ad Free Entertainment
Big Idea
HIGHLIGHTS OF EXCITING, AND DIVERSE SHOWS NETFLIX OFFERS
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