JUUL Brand Project

Juul

Why:

Mission Statement: “Improve the lives of the world’s one billion adult smokers.”

How:

• More efficient way of smoking
• Charging
• Not having to repurchase the source of energy that contributes to the smoking
• No lighter
• Production
• The shaft (e-cigarette part)
• Heavy-duty materials
• Small, which allows it to be able to be stored easily
• Magnetic
• The pod (e-liquid part)
  • JUULpod filled with a proprietary e-liquid formulation that combines glycerol, propylene glycol, natural oils, extracts and flavor, nicotine and benzoic acid
• Cheaper way of smoking

What:

• Juul stands for creating a safer, healthier, and "satisfying" alternative for adults who smoke cigarettes.