“Greatness is never achieved in isolation”
By Rhea Malafeew, Jack Smith, Mitch Conrad
Products & Services
Services
- Global brand TV Campaigns
- DR spots for DTC clients
- Social Campaigns
- CSR movements
- TV shows
Involvement
- Social movements
- Influencer campaigns
- Earned media stunt
- Media buying and planning
- Jens Stoelken
- Partner, operations & production
- Christian Jacobsen
- Partner, brand management & strategy
- Damien Eley
- Partner, creative
- Blake Marquis
- Partner, creative
- Scott Harris
- Partner, creative
- Amir Haque (2017)
- Partner, business strategy & media
Creative Director
Maggie Cadigan
- Senior brand manager & incoming managing director for Boston location
- Being a woman in advertising
- Women Solving the Unknown
- Gender roles in the workplace
- Women in the workforce, breaking the glass ceiling, , importance of perspective, confidence
“By making a commitment to champion women solving the unknown—in this moment—issues that will undoubtedly come our way in the industry and in life. If we know anything in advertising, it’s that when you see around one bush, you discover a whole new group of bushes coming your way.”
Current Campaigns
- With over 300 million monthly visitors, TripAdvisor has become the largest travel site in the world.
- The agency created TripAdvisors mascot Little Wiser
- Little Wiser travels the world searching for the best deals at hotels and travel locations.
- Trying to incorporate some sort of theme into the campaign
- Conan o'brien helps promote the money app Paypal as the agency helps provide the support for ads and other related Campaigns.
Previous Campaign
- In order to appeal to all ages, the agency used real life stunt drivers to perform tricks the classic toy Hot wheels does.
- The stunts that included explosions, race cars, and monster trucks helped rebuild their brand as a toy company.
- Bringing the toy to real life was a spin not many expected and they succeeded in their work.
- The commercial gained over 10 million views.
Clients
Current
- Walmart
- American Apparel
- eHarmony
- Coca-Cola
- Trip Advisor
Past
- Hot Wheels (end 2013)
- PayPal (end 2015)
- TNT (end 2013)
- Gofundme
Culture and Style of Campaigns
- Three Agency Of The Year awards
- Smooth approaches to using sponsored content
- Videos that talk about the company and its benefits giving attributes
Agency goes for a segway and a nice hook to catch the viewers attention.
Personal Strengths
Jack - The idea that The Many has so many different types of advertisers and partners shows the wide variety of what you can do collaborations with with is something that has great interest to myself and the range of who I can partner with and what I can do to make their brand really stand out.
Mitch- The Many specializes in bringing in advertising to all age groups to give the best possible product for its customers. I love humor and have many creative ideas for campaigns and commercials for future partners. These ideas will not only inform the audience but make them smile and remember our product.
Rhea- The idea of bringing multiple perspectives to the table is something I would be able to contribute and also acknowledge in others at The Many. With the help of their rebranding, I can confidently say I agree with their mission as well as their values, and with that, really deliver my efforts in order to strive for success within the agency.
References
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