Emma Kittay, Anna Wilson, and Amanda Sullivan
February 15, 2019
If the person you’re selling to agrees to buy Aerie, will his or her life improve?
If the person you’re selling to agrees to buy Aerie, will his or her life improve?
1) Financial Improvement: Saving Money
A) Women are able to pay for a basic necessity at a much lower price than the competing brands.
B) Aerie Rewards System: after spending a certain amount of money, you are rewarded.
2) Strategic Improvement: Good Cause
A) Makes people more aware of diverse cultural norms and how to appreciate them.
A) Makes people more aware of diverse cultural norms and how to appreciate them.
B) They are supporting a good cause which elevates their status.
C) Able to become a part of a movement.
3) Personal Improvement: Self-Love
C) Able to become a part of a movement.
3) Personal Improvement: Self-Love
A) Aerie products offer young women and girls the opportunity for inclusion, confidence, and self-love.
B) Shows women that there are people who understand and struggle with the same insecurities - makes people feel less alone.
How do interactions with Aerie benefit the world?
1) Financial Benefit: Women's Empowerment
A) The customer is paying for something that is a good cause.
B) This is doing more for women’s empowerment, by creating certain jobs and is encouraging women to be more outspoken.
2) Strategic Benefit: Creating a Movement
A) By advocating for body positivity they are inspiring other major companies to do the same.
B) A major example of this is CVS and their real beauty campaign. They have decided that all pictures represented by the company are going untouched.
3) Personal Benefit: Self-Confidence
A) By making their customers so comfortable with being themselves it is somewhat changing how women look at themselves on a day to day basis.
B) When leaving the store it leaves shoppers with a sense of security and comfort that is often missed in their everyday lives.
C) Made to feel as though they are ENOUGH.
Google Slides:
https://docs.google.com/presentation/d/123E2LM3CntHbahLlGcGqtxzB82UoLyFJ9Yc_JfzSR2M/edit?usp=sharing
How do interactions with Aerie benefit the world?
1) Financial Benefit: Women's Empowerment
A) The customer is paying for something that is a good cause.
B) This is doing more for women’s empowerment, by creating certain jobs and is encouraging women to be more outspoken.
2) Strategic Benefit: Creating a Movement
A) By advocating for body positivity they are inspiring other major companies to do the same.
B) A major example of this is CVS and their real beauty campaign. They have decided that all pictures represented by the company are going untouched.
3) Personal Benefit: Self-Confidence
A) By making their customers so comfortable with being themselves it is somewhat changing how women look at themselves on a day to day basis.
B) When leaving the store it leaves shoppers with a sense of security and comfort that is often missed in their everyday lives.
C) Made to feel as though they are ENOUGH.
Google Slides:
https://docs.google.com/presentation/d/123E2LM3CntHbahLlGcGqtxzB82UoLyFJ9Yc_JfzSR2M/edit?usp=sharing
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