Brand Project #2 Netflix

Brand Project 2: Netflix’s Benefits 

Mackenzie Mulhern, Claudia Neddermann, & Cameron Kennedy 

How will the person who agrees to buy/interact with Netflix’s life improve? 

Financial: cheap— flat monthly fee 

• differents plans to fit lifestyle [7.99 basic single 10.99 standard couple, 13.99 premium family]  
• Save money from renting, going to movie theaters or cable→ cheaper in the long run for the typical family  
• Free 30 day trial for people to try out product 
• WHY: **cheaper in the long run and families save money so they can use income in other ways, not just for entertainment purposes** 

Strategic: “trendy” status makes you feel connected 

• Status to be able to keep up with new and popular shows everyone is talking about 
•  Being relevant with trends and promotions through all social media [instagram, facebook, twitter, etc] 
• Popular across all generations 

• WHY: ***acts as common ground for conversation easier for individuals to have talking points when meeting new people to make meeting new people easier 

Personal: entertaining and representing audience   

• Shows and movie discuss important topics like suicide, LGBTQ rights, prisons, mental illness, etc. 
• Inclusive and represents all demographics
• Over 20 different genres to choose there is content appropriate from kids to adults 
• WHY: people can feel like they are not alone when struggling with certain issues and it brings awareness to topics some people refuse to take seriously → gives the voiceless a chance to share their story 

How does Netflix benefit the world? 

Financial : CEO’s (Reed Hastings) donation for education to better the community 

• Launching 100 million $ fund aimed to support education groups 
• Gifted 1.5 million dollars to United Negro College Fund “to provide students of color with exceptional post-secondary educational experiences”
• Charitable donations to improve society → makes consumer feel good about being part of brand 
• WHY:gives opportunity to help better a person’s future life and job income because and these people funded will not have to take out student loans or choose not to attend college for financial reasons→ betters society 

Strategic : positive company image translates to positive personal image 

• Spreading positive messages through in-house productions & encourages family/friends connections to watch productions together  
• Company employees advocate for “people over process” idea
• Company headquarters uses only renewable energy to be environmentally friendly 
• WHY: if people feel safe in the work environment they will be motivated and passionate about their work and produce better content and set an example for other companies to conserve energy to preserve the environment for future generations 

Personal : evolving and expanding to reach more individuals

• Working on “Netflix for News” → allows people to be informed on important issues & reaches a broader audience 
• Emphasis on international viewers with an entire section dedicated to foreign films → shows can be streamed in multiple language 
• Impactful in-house productions that start conversations about controversial issues (suicide, LGBTQ, mental illness, racism, etc.) 
• WHY: when people are informed about current issues they can make informed decisions about politics and current issues without having to worry about “fake news” and it could even be a way to encourage young people to vote if they watch “Netflix for News” 

LINK TO PRESENTATION:  https://docs.google.com/presentation/d/16H6-5PsCCU9u_dD3Ib5edkCr-a39QnGtrnpE3XLY9PM/edit?usp=sharing