How is the individual customer better off when they do business with Nike?
Personal satisfaction - Customer walks away with a product that is soft, light, easily bought athletic clothing. It is the sportswear out of all the big brands. Buying these products as a consumer only helps to further solidify the bond the costumer has with Nike as a brand and keep a customer from branching off into a competing brand such as Adidas.
Financial satisfaction - Reasonably priced, quality material.
Strategic satisfaction- Nike makes comfortable, breathable sportswear that is fashionable but cost effective. Nike stays competitive among large brands by having diversification.
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