How will the person who agrees to buy/interact with Ray-Ban life improve?
- Financial
- Focuses on long-term quality / Reduces the need to replace Ray-Ban eyewear
→ Customers save time and money - "You're not just paying for the name. You're paying for the craftsmanship."
- Sara Beneventi, global brand director for Ray-Ban - Personal
- Makes you look “cool”
- Offers lenses with UV protection
→ Protects eyes from solar radiation - Offers polarized lenses
→ Reduces light glare and improve vision and safety in the sun - Laser cut
→ Light materials, which makes it comfortable for consumers
How does Ray-Ban benefit the world?
- Ray-Ban created aviation sunglasses that would reduce the distraction for pilots.
- “Kalichrome lenses designed to sharpen details and minimize haze by filtering out blue light, making them ideal for misty conditions.”
- Ray-Ban inspires the world to be inclusive through their campaigns.
- Ray-Ban holiday campaign 2018 #ProudToBelong
"Visual definition of togetherness, acceptance and personal identity" - Brings people together
- Ray-Ban represents fashion, history, community, and culture
- Ray-Ban eyewear has become a deep-rooted part of American living and self-expression
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