Brand Project #2

David Orr,  Benjamin Pierce , Danny Holmes, Sam Ortolani

Brand Project #2 Nike

How Nike Markets to their customers on a Global Scale:

Strategic: How they reach customers

. Led by new innovation platforms

.Strong digital growth

.Continued momentum in sportswear and broad growth across apparel

Why: As people are always on the media they find ways to put advertisements on social media platforms such as Instagram, Twitter and Facebook. If you are constantly looking up Nike their ads will appear on your feed from your data on the device you are using.

Financial: Can vary from product

.Shoes can range anywhere from $50-$220 (Basic Models to trainer)

.Jerseys can range anywhere from $110-$350(Replica to Authentic)

.Sweatshirt’s can range anywhere from $30-$150(Basic models to Tech Gear)

Why: They have cheaper models that are affordable but not as good quality opposed to the more expensive higher quality. Nike gives customers a choice on what material of their products they want to buy. Giving everyone a chance to rep their sports brand.  

How is the individual customer better off when they do business with Nike?

Personal satisfaction - Customer walks away with a product that is soft, light, easily bought athletic clothing. It is the sportswear out of all the big brands.Buying these products as a consumer only helps to further solidify the bond the costumer has with Nike as a brand and keep a customer from branching off into a competing brand such as Adidas.

Financial satisfaction - Reasonably priced, quality material.

Strategic satisfaction- Nike makes comfortable, breathable sportswear that is fashionable but cost effective. Nike stays competitive among large brands by having diversification. 

How do interactions with Nike benefit the world? (personal/ individual benefits)

• Personal Fitness- Nike’s dominance in the professional sports and fitness worlds is unheralded. So many globally famous athletes are sponsored by Nike, but it has never crossed into an “unattainable” status. When athletes collaborate with Nike to make innovative gear, it is always promoted directly toward the common consumers who idolize them. Nike implies people can reach the same level as their favorite athletes with their assistance. This inclusivity is key. It symbolizes unification of everyone no matter the athleticism or background. It encourages physical exercise and activity. With its ever-expanding array of products, it continues to encompass every type of person to help them pursue their athletic interest and gain trust.
• Self-Confidence-  Similar to some of the points made in personal fitness, Nike has always encouraged self-confidence and the necessity of aspiration. From their slogan “Just Do It”, multiple women-empowering boxing advertisements, and the partnership with former controversial NFL quarterback Colin Kaepernick to stress the importance of fighting for one’s own beliefs, Nike definitely targets everyone’s individual goals and advertises that they are a component to personal success. Nike has the edge in the advertising campaign to get their fans’ attention.

Social Acceptance-  Nike is the world’s largest supplier of athletic apparel. It is so recognizable and worn by so many that it definitely promotes inclusion in a safe and healthy way. Their products are so varied that everyone who wears Nike shares a similarity, but also can be unique. Nike is so easily supportable and extremely fashionable they make their consumers proud to represent them from Lebron James to myself.