Gucci - Brand Project #2

Gucci

How will the person who agrees to buy/interact with Gucci life improve?

Financial - Along with the luxury price tag, Gucci provides high quality constructed garments that will last a lifetime when given the proper care. The finest materials and expert craftsmanship are combined to create products that are meant to project a statement for years to come. This investment means clothes won’t be replaced as quickly.

Strategic - “Gucci Gang” - Gucci is catering to a different market now, targeting millennials and younger, and frequently identifying with street culture and the types of apparel worn. Buying into this brand connects you with other people who have done the same for the same exact reasons.

Personal - Buying into any luxury brand bestows upon the purchaser a sense of exclusivity. Not everyone can afford a brand such as Gucci, and wearing luxury allows the wearer to differentiate themselves by means of buying power. The customer is happy knowing not many other people are like them in this situation.

How does Gucci benefit the world?

Financial - Gucci’s premium pricing signifies the premium labor and construction that has gone into each product. Artisans are paid fair wages for the work they do. When investing into Gucci, the customer knows their money is being distributed fairly amongst a well-paid workforce globally. Most of the items are made in Italy, and are well-sourced around the world.

Secondly, as time goes on luxury pieces pop up in vintage and consignment shops around the globe giving consumers easier financial access to owning authentic brands.

Strategic - Gucci inspires people to be creative with their thinking, personality and their wardrobe. They aim to enhance the lives of artists and innovators, and push people to be more imaginative and to think outside of the box.

Personal - Being a part of Gucci now means associating with another luxury brand that has chosen to go Fur-Free. They no longer use real fur in their products, and have decided to use alternative materials to create the same effect without harming specific groups of animals. The group of consumers world-wide feel better when choosing to buy Gucci knowing that no more animals are taken advantage of in the process.

Link to Presentation: 

https://docs.google.com/presentation/d/1CSTKzbdC31rYNsXfqeE0NtGOvBU_oslUvBzjWmrXXY8/edit#slide=id.p