Emma Kittay, Anna Wilson, & Amanda Sullivan
February 22, 2019
Earned Media
Loyal Customers:
People who believe in the brand and will support the brand even with no incentive.
Brand Ambassadors:
Customers who reach out and want to give the bran a voice on their social media platform for no incentive.
Reviews:
Happy customers that will willingly make nice comments about the brand based on their personal. experience.
Shared Media
Partnerships:
#AerieSupports
NEDA, Bright Pink, Thread, Free the Girls
Social Media:
Instagram: https://www.instagram.com/aerie/?hl=en
Twitter: https://twitter.com/Aerie
Facebook: https://www.facebook.com/Aerie/
Owned Media
Website:
Aesthetically pleasing with pastel colors, Easy to navigate - extremely user-friendly, Interactive features (live chat, commenting, etc), Linked with American Eagle which could make people want to explore that site, too.
Emails:
Emails are sent daily to subscribers with information regarding sales and deals.
App:
Buy clothing on the app.
Stores:
All around the country in malls and public shopping centers.
Paid Media
#Aerie Real Ambassadors:
Girls on college campuses sharing love for Aerie.
Role Models:
Various public figures for women across the globe.
Iskra - Body Positivity Activist
Brenna Huckaby - Paralympic Medalist
Busy Philipps - comedian and actress
Aly Raisman- Olympic medalist
Commercials, Billboards, Magazine Ads, etc:
Use these as promotional tools to sell products.
Google Slides:
https://docs.google.com/presentation/d/1VR6JpT7-JBCkc9FZwkYdC8SwTG0DNgrv7rLA8ueav4o/edit?usp=sharing
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