- Earned media
- Celebrity publicity
- Peter Fonda
- Audrey Hepburn
- James Dean
- Marlon Brando
- Bob Dylan
- Andy Warhol
- Tom Cruise
- Johnny Depp
- Kate Moss
- Leonardo DiCaprio
- Matthew McConaughey
- Shared media
- Facebook - 14,936,104 likes
- facebook.com/RayBanUnitedStates
- Twitter - 457k followers
- twitter.com/ray_ban
- Google+ - 514,296 followers
- plus.google.com/+Ray-Ban
- Pinterest - 36k followers & 334.4k monthly viewers
- pinterest.com/raybanofficial
- Instagram - 5.1m followers
- instagram.com/rayban/
- YouTube
- Ray-Ban Films - 45k subscribers
- youtube.com/user/neverhidefilms
- Ray-Ban Noise - 8.5k subscribers
- youtube.com/user/neverhidenoise
- Owned media
- Content
- Website
- Ray-Ban.com
- Physical
- Stores - Open stores in fashion capitals to cultivate an upscale image
- Manhattan (flagship store)
- London
- Paris
- Milan
- Paid media
- Magazines
- Sponsorships with Instagram influencers
- @somethingnavy
- Commercials
- “You belong”
- youtube.com/watch?v=caDWJbg1Siw
- Billboards
- Online banners
No comments:
Post a Comment