Earned Media- Publicity
- Spread ability- when one person wears The North Face apparel, others are influenced to purchase it because of its appearance, quality and durability
- Influencer engagement- athletes wear it whether they get paid or not, others are now encouraged to purchase it
- Customers- after one purchase customers keep coming back, they are impressed by the brand.
Shared Media- Partnership
- Partnership for a better America
- National Park Foundation
- The grand Traverse
Shared Media- Social
- Facebook
- Twitter
- Instagram
- YouTube
- Pinterest
Shared Media Blog
- NeverStopExploring.com- celebrates explorers and their expeditions, not their products
Owned Media
Owned Media- App
- Personalized Content
o Homepage content is customized according to your location
o Quickly reference the phone number, store hours or directions to your local The North Face store
o View Current and upcoming weather conditions for your location, or city
- VIPeak Rewards
o Manage account info
- Events
o Receive push notifications about products, events and more
o Register for upcoming The North Face events
- Shop online
- Faster checkout
- Shop in-store- scan barcodes to learn more about products
Owned Media- stores
- United States
o 55 retail stores
o 20 outlets
o Department stores
o Outdoor retailers
Paid Media
- Athletes
- Brand Ambassadors
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