Brand Project Assignment 1:
NETFLIX
- WHY-
- “See what’s next”
- implies constant change and future
- broke boundaries
- Viral sensation
- universal hate for cable → societal shift
- “New” wave of technology → generational need of instant streaming
- Easy, accessible, convenient
- To provide entertainment viewing services at home.
- To have an alternative to regular television
- Creator got the idea after having $40 in late return fees
- HOW-
- Family Friendly
- More than one person can use at a time
- Able to block inappropriate content
- Through online streaming and DVD rentals
- Works on multiple devices like Macs, Wii, Blu Ray player, Google TV etc.
- $11 a month for unlimited access to the library
- Great variety of choices in movies and television
- Exclusive in-house productions
- No commercials
- Unique company culture
- Financially available to all
- Vast audience (globally)
- Candid engagement with consumers
- “People over process” motto → takes into account what the consumer wants and actually listens to audience feedback
- Constantly changing, always something new to watch
- Clear branding
- association with color red makes it recognizable
- Red is known to be attention grabbing→ subliminal messaging
- What
- The World’s leading internet entertainment service.
- TV
- Movies
- Documentaries
- Original Series
Link to Presentation: https://docs.google.com/presentation/d/1-BxUeVoyvmkA1JG7zKYDzGUWcWYNTci_C8TWH_qvZVQ/edit?usp=sharing
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