Nike Brand Project

Who/Why

• Founders: Phil Knight and Bill Bowerman

• "Just Do It"

• The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It", Nike slogan to Gary Gilmore's last words: "Let's do it."

•  "Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainable, by building a creative and diverse global team and by making a positive impact in communities where we live and work."
• Today, Nike is held at the top for the most valuable apparel brand in the world. They lead the economy in apparel by 32 Billion dollars in sales.

What

Sneakers

Jerseys

Cleats

Shirts

Pants

Socks

Golf equipment

Swimming gear

Running gear

Sports equipment

Why we chose this brand

• Popularity
• Dominance
• Personal Experience