Adidas Brand Project #3

https://docs.google.com/presentation/d/1dm4uMxPgknOuk_RmNSutmquAFX03CewNEDY9s_ueDQc/edit#slide=id.p

Jack Smith, Rhea Malafeew, Mitch Conrad

Earned Media:

• Celebrities that endorse Adidas- Beyonce, Dwight Howard, B.o.B, Leo Messi
• Adidas wanted to include both sports icons and pop culture icons to ensure their image as a well rounded company

Shared Media:

• Social Media
• Instagram, Twitter, Facebook, Youtube
• Partners/Partnerships
• Yeezy
• Include The X Games, Taylor Made & Mavic

Owned Media:

• Website
• Men, Women, Kids, Sports, Brands
• Subheadings under each of these categories: shoes, clothing, accessories, sports
• App
• Features include one touch ordering and live chat
• Stores
• Atmosphere is open, modern and spacious. This vibe allows the customers to feel welcomed and excited

Paid Media:

• Sponsors
• Athletes, celebrities, organizations 
• On an individual and team approach, Adidas supports both personal endorsements as well as collective group efforts
• Movies/Tv Shows
• "The Royal Tenenbaums" 
• Characters were featured wearing Adidas track suits
• Ads through Social Media
• Online Magazine
• Print Magazine

Campaign/ Projects:

• #MyGirl

• Campaigns
• “Impossible is Nothing” 2007
• “All in or Nothing” 2014
• “Superstars” 2015
• “Blah Blah Blah” 2016
• “Creativity is the Answer” 2018