Tuesday Friday 8: Brand Project 4 Adidas

Monday, March 4, 2019

Brand Project Adidas

Jack Smith, Mitch Conrad, Rhea Malalfeew

Adidas: Create the Answer link

Objective: "All in or nothing" "Impossible is nothing" Creativity is the Answer.

Target: Sports Angle/Fashion Angle

Brand Character and Big Idea

Due Dates

1/22-Introduction
1/25-collect info and Art & Copy
1/29-make something
2/1-brand project #1
2/5-textbook #1
2/8-no class
2/12-no class/weather cancellation
2/15-brand project #2
2/19-textbook #2
2/22-brand project #3
2/26-textbook #3
3/1-brand project #4
3/5-Greatest Movie Ever Sold
3/8-textbook #4
3/12-Ogilvy Quiz
3/15-textbook #5
3/26- Spring Recess/no class
3/22-Spring Recess/no class
3/26-agency presentations
3/28 @ 9:30am or 12:30pm-industry professional discussion (Melissa and Molly)
3/29-catch up and introduce campaign #1
4/2-campaign #1 proposals
4/5-campaign #1 strategy
4/9-Assessment Day/no class
4/12-campaign #1 presentations
4/16-Naked Brand
4/17 11am-1pm ST101-campaign #2 introduction
4/19-Easter Holiday/no class
4/23-campaign #2 proposal
4/26-catch up and The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity
4/30-campaign #2 strategy
5/3-Wieden+Kennedy Gary Vaynerchuk Keynote | London 2016
5/7-campaign #2 presentations
5/8-11am-1pm LT 027-The Listening Room Pitch
5/10-final exam and evaluations