Sunday, March 31, 2019

Agency Presentation - AMW Group

https://docs.google.com/presentation/d/1cZKwBWfMQJYOsP1gGzlwpFsXGM_MSvu5r71Nn1bHEgk/edit#slide=id.p

About

  • AMW’s goal is to maximize client growth potential by providing specialized marketing services to expand the client’s brand. 
  • AMW’s mission is to give each client a unique experience through the entire project cycle.
  • As an agency, they work to maintain a corporate culture, which reflects their values of high ethical standards, reliability, and professionalism.
  • Over the last 20 years, AMW Group has established itself as a top PR agency that represents clients from a diverse roster of event properties, luxury, and consumer brands, Grammy Award-winning artists, and major corporations.
  • As an international agency, they have access to major media channels all over the world and are especially active in the USA, Europe, and Asia.
Location
  • After originally opening their office in West Hollywood, LA, AMW Group opened offices in Houston, Texas and New York City.
Products
  • AMW Group offers add-on services, toolkits, and e-learning, to their clients
  • They offer essential products as a PR firm including: press release writing and distribution
  • These are some of their most popular products featured on their website, which include a Times Square Ad, a Spotify Playlist Promotion, and a Social Media Guide


Services

  • As an entertainment PR Agency, AMW group provides important services like Branding, event management, and digital marketing to its consumers


Account Departments
  • As a large organization of over 540 employees, AMW Group has a wide variety of departments
  • For example, Design, Publicity, Writing, Sales, Electronic Manufacturing, etc.
Current Campaign
  • Jennifer Aniston partnered with Smart Water
  • The advertisement is funny and original as she makes mocks the use of viral videos as a technique to gain views and attention in advertising
Media Platforms
  • Sports Illustrated
  • CBS
  • Billboard
  • Good Morning America
  • Forbes
Our Strengths
  • We are all well traveled. And so between our extensive education through Marist’s communication program and the values and knowledge we’ve acquired through these experiences, has provided us the foundation to contribute to a successful, global, company such as AMW Group



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COM 220 Intro to Strategic Advertising Prerequisites Eng 117, sophomore standing Instructor: Adam Ritter Office: LT 112 Phone ext: 61...