About:
Headline Studios is the content marketing Agency of Advance Local, it creates stories for brands that engage the audience.
Location: World Trade Center, New York City
Mission: “Our clients have needs; we have solutions that resonate and drive action. We get there by applying first-hand insight into consumer interests with our ingrained journalistic integrity to craft content that draws attention and inspires action. Headline Studio combines content strategy, creation and distribution, providing a comprehensive marketing solution”.
Products & Services
- Content Strategy & Creation
- Editorial Planning
- Video Storytelling
- Display Advertising
- Email Marketing
- Influencer Outreach
JCK
Douglas Elliman
"We hired Headline Studio to completely rethink our 148-year old publication, JCK magazine, and our news website, JCKonline.com. Not only did they bring our products to a whole new level, they also did so completely on-time and without flaw. I refer to them as a team of “quiet competence” …all great work, and hassle-free."
- Social Listening
- Publication Design & Production
- Search Marketing
- Website DesignClients & How they assist themJCK- Brought new life to a leading industry iconDouglas Elliman- Established a content and digital marketing strategy that supports the larger businessBoston Consulting Group- Created attractive social content for a prestigious tech trend report designed to attract a target audienceBaystate Health- Created patient first content using articles and videosCBS- Targeted social strategy combined with the distribution of the original CBS content to grow website trafficReed Exhibitions- Work with variety of trade shows to build audiences and deliver targeted content designed to attract and engage both attendees and exhibitorsInfluence on JCKCreated in 1869The Challenge- A 150 year old brand was showing its age. A dated Magazine and not so easily navigated website were hiding the high quality editorial content and hindering the sales team. JCK wanted a brand makeover.The Solution- By tapping the right creative target, we gave the iconic brand a fresh, modern design and improved reader experience through its print and online properties.Creative DirectorPeter Yates- is a creative director who works for headline studios and other companies
- He has an award-winning creative team to create international recognized platforms and products
- He is forward thinking, combining concepts and market needs into design that draws attention
- Time INC., Volkswagen, American ExpressCulture and StyleHeadline Studio focuses on content not marketing. The put the reader in the middle of everything they put out there. They produce brands that are relevant to help engage and connect with the viewers.Content MarketingWWho:CEO, Richard Diamond Jr.
- Founded by lifelong Staten Island resident Richard Diamond Sr. who was succeeded by his son Richard Jr.
- Interviewed with Richard at One WTC in NYC
- Had an interesting discussion themed on the future regulation of influencers (ie. instagram)
- Stressed honesty in their advertising, don’t say things about a product that aren’t true
- Talked about “leveling up” companies that are solid to start, but need help going the distanceCampaigns:JCK - Magazine publisher— Mark Smelzer, Publisher, JCK Magazine + JCK OnlineJCK had a dated magazine and a clunky website. Their content was first rate but it wasn’t easily accessible. This is where Headline comes in.StrengthsOne of the strengths that this agency has is the idea of conversational advertising. This is a way to make sure people are interested in what you have to offer and keep their attention when it comes to your product or brand.References
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