Brand Project #1 Nike

David Orr, Danny Holmes, Sam Ortolani, Benjamin Pierce

Brand Project #1

Nike

Why:   .”Just do it”

            .“It’s only crazy until you do it”

            .“Don’t ask if your dreams are crazy ask if there crazy enough”

How:  .Nike is for everyone

.They’re selling more than a product, they’re selling aspiration

.The advertisements promote their product also with a message to society.(Colin Kaepernick & Serena Williams)

. Bringing the sports community together

.Cheaper Quality Products that are affordable

.Expensive Higher Quality Products

What:  .Casual wear/Street wear such as Sweatshirts, Sweatpants, T-Shirts.

 .Basketball, Football, and Soccer Jerseys

 .Socks

 .Shoes and Cleats

 .Running shoes, Skateboarding shoes, Basketball Shoes

Purpose: Nike’s overall purpose is to be the leading brand in athletic sportswear. Nike is an extremely big advocate for exercising and empowering the common consumer to achieve their physical goals through using their products. They also partner up with many of the world’s most famous athletes. They have become dominant through their partnerships, slogan and campaigns, and their ever-growing array of products.

Who/Why

·                Founders: Phil Knight and Bill Bowerman

·                "Just Do It"

·                The slogan was coined in 1988 at an advertising agency meeting. The founder of Wieden+Kennedy agency, Dan Wieden credits the inspiration for his "Just Do It", Nike slogan to Gary Gilmore's last words: "Let's do it."

·                 "Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainable, by building a creative and diverse global team and by making a positive impact in communities where we live and work."

·                Today, Nike is held at the top for the most valuable apparel brand in the world. They lead the economy in apparel by 32 Billion dollars in sales.

What

Sneakers

Jerseys

Cleats

Shirts

Pants

Socks

Golf equipment

Swimming gear

Running gear

Sports equipment

Why we chose this brand

·                Popularity

·                Dominance

·                Personal Experience