Creative Brief:
-Communication Objective: The purpose of the campaign
- Gucci inspires people to be creative with their thinking, personality and their wardrobe
- They aim to enhancethe lives of artist and creators, and push people to be more imaginative and to think out side the box.
- To inspire/ persuade trendsetters that Gucci apparel will enhance their creative and innovative characters because it its the design that stands out, and embraces a lifestyle where being unique and different is something to smile about.
Target Market
- Men and women, overall wealthy.
- Many of them celebrities, socialites with a big following, and affluent millennials.
- Creatives, thinkers, innovators,constanly looking for newness and inspiration.
Support
- Highest quality of products.
- Exclusivity status.
- Association with a cultural group
- Using artisans to craft their work
- International platform
Best Products
- Classic pieces made by Gucci Gucci and signify the brand's history
Tone
- Modern, vintage, majestic, inspiring, whimsical, paradoxical
Single Minded Proposition
- Stand out against any backdrop
The Big Idea
- Embrace being different, and what makes you unique. Be who you are and standout everywhere you go, especially if it means not looking like everyone else.
- Our clothes are of your imagination, so bring out you inner creative flair.
Project link:
https://docs.google.com/presentation/d/1E1Ojjvq5e8lHvrQhZ-um46VNeN0eXTRDQ8-GJITAMwU/edit#slide=id.g501dec8437_0_50
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