Brand Project #1- The North Face

https://docs.google.com/presentation/d/1XC1CkCRBwrGld6T4SMv23MgXpS3ayZdjijaxEr-kRD4/edit?usp=sharing

WHY

• Responsibility
• Product
  
• Protect
  
• Empower

The goal of The North Face is to inspire outdoor enthusiasts to get outside and explore more. They accomplish this goal by providing them with the high quality gear for their adventures.

HOW: Responsibility- Product

Renewed Products-

• 85% of textiles end up in landfills
• The North Face Renewed is a collection of inspected, refurbished products resold to the public
• Clothes the Loop- encourages people to drop off unwanted products to The North Face Retail and Outlet Stores to be renewed

Responsible Cotton-

• When possible The North Face uses organic cotton or try to source American cotton. They source it responsibly for minimal environmental impact and maximum social impact.

Durability-

• Lifetime Warranty- Keeping products out of landfills, reducing the need for replacement goods. Warranty and repair department handles items returned by customers as well as anything that may have been damaged during transport or stocking

Responsible Down Standard-

• Committed to improving animal welfare and traceability in our goose down and feather supply chain. The North Face uses down in outerwear, sleeping bags, footwear, and accessories because of its insulating properties and warmth-to-weight ratio.

Climate Beneficial Wool-

• Encourages ranchers to adopt new carbon farming techniques that draw carbon dioxide from the atmosphere down into soil.

HOW: Responsibility- Protect

Climate Change-

• The North Face joined the Ceres Business For Innovative Climate And Energy Policy (BICEP) coalition to advocate for progressive climate change policies.
• Support the Paris Climate Agreement and are a signatory of the Business Backs Low-Carbon USA statement.
• Partnered with GreenShipping and now work with the non-profit Bonneville Environmental Foundation (BEF) to manage offsets.

Conservation-

• In 1989, The North Face, Patagonia, REI and Kelty, founded The Conservation Alliance. The organization is dedicated to funding and partnering with organizations to protect land and waterways for their habitat and recreation values.
• The North Face a founding partner with the Access Fund on the Land Conservation Campaign. A loan program for local climbing organizations providing funds for threatened climbing areas.
• Leave No Trace
• The Artic Refuge

HOW: Responsibility- Empower

The North Face Explore Fund Grant-

• supports outdoor exploration through a $500,000 annual open-grant to outdoor organizations

Outdoor Exploration-

• With support of nonprofits, connect to participants with close to home recreation
• Children spend 44 hours on electronic devices a week

Paradox Sports-

• Sponsor of Paradox Sports a movement to make climbing gyms across the U.S. accessible to people with physical disabilities

WHAT

• Performance apparel, equipment and footwear
• Specializing in fleeces, coats, shirts, footwear, backpacks, tents and sleeping bags
• It was founded in 1966 by Douglas Tompkins in San Francisco for mainly climbing equipment.
• The name came from the north face of the mountain in the northern hemisphere which is “generally the coldest, iciest and formidable route to climb.”
• In the 1980s is when the ski gear had came out which then quickly followed by camping equipment
• TheNorthFace offers many products ranging from athletic clothing to more casual sportswear but they’re most known for their insulated jackets.
• Their headquarters are in Alameda, California and their sibling company is Jansport
• TheNorthFace makes it easy for one to push their boundaries and explore with their products
• TheNorthFace is shaping outdoor expeditions for all their customers