How will the person who agrees to buy/interact with Stella McCartney life improve?
Status:
- Stella McCartney is a high end luxury fashion label, so by purchasing her items social status will increase
- Wearing Stella on the streets will not only improve social and economic status but shows what kind of person you are
- Her brand is sustainable and cruelty free, buying jer products shows that you are in support of what her brand believes in
- Consumer is wealthy and environmentally aware of their impact
Production:
- The clothing, accessories, purses, and shoes are designed to enhance your appearance, giving women and men a more flattering yet comfortable look while straying away from the norms of the fashion industry’s harsh production methods
- Stella continuously finds new ways through technology to make alternative fabrics and textiles to normal harmful ones
- These textiles have the same look, comfort, style, and status as other luxury brands without the environmental impacts and animal exploitation
Value:
- Products are made from high quality and advanced machines to procure silk, wool, leather, suede, and metals that do not harm the environment or the workers behind the production
- These factors make Stella McCartney and honest, see-through, and more valuable brands because they not only care about their customers but their workers and the planet
How Does Stella McCartney Benefit The World?
- High quality materials produced with sustainable methods last longer and are easily cleaned
- The fashion industry is materialistic and once something goes out of trend, people either throw it out or never wear it again
- Buying Stella’s products, each piece has way less of an environmental footprint than a brand like Prada. When consumers buy multiple pieces, it is still more environmentally friendly than buying one piece at another brand
- Stella makes iconic and staple pieces and rarely strays from their signature style, making their bags and shoes never go out of trend or style
- People tend to only buy more of this brand when they need to or if a new exciting product comes out
- Not only is Stella helping the world but she is also helping the fashion industry open their eyes more to the impacts they have on the planet and on their workers
- All of Stella’s packaging is made from recycled materials and they only use the most sustainable methods of production and delivery
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