Wednesday, March 6, 2019

Brand Project #4- The North Face

https://docs.google.com/presentation/d/1LdR8ivTjzWxw9EV5Z2FYVvLUaiygx2Y6AlgWPuo4E2k/edit?usp=sharing

-      Communication Objective- to persuade people that The North Face equipment and apparel will encourage and enhance multiple forms of exploration because they provide a wide variety of equipment made from the highest quality materials
-      Target
o  People interested in outdoor activities 
-      Support- selling products that will not only benefit the customer but benefit the earth
o  Clothes the loop
o  The North Face renewed
o  Lifetime Warranty 
-      Brand Character

o  Reliable for all customers

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What's this course all about?

COM 220 Intro to Strategic Advertising Prerequisites Eng 117, sophomore standing Instructor: Adam Ritter Office: LT 112 Phone ext: 61...